This article is an "oldie but a goodie." It's one I wrote for Principal magazine back in 2010. The article encourages principals to use blogs as a means of communication.
Because blogs have been around for a while, they don't generate the same buzz as some of the newer social media platforms. Make no mistake, the blog is at the center of one's social media life. It's the place on the Internet you own. It's the place where you can express yourself in as many or as few characters as you like.