Friday, April 25, 2014

What's at the Center of Your Social Media Life?

Facebook, Twitter, Instagram, Pinterest. The list continues. We have so many options for getting our message out to others. I have often remarked that the blog should be the centerpiece of your social media life. It's the place in cyberspace you own. It's the place where you can communicate your message in as many or as few characters as you like. It's a place where you can add a picture or a dozen pictures, a video or a dozen videos. It's a place which offers the flexibility you don't find anywhere else.

Conventional wisdom says that your blog should have a single focus. To stray from that focus would confuse your readers. A blog about organization and time management should contain posts only about organization and time management. 

My last post strayed from that conventional wisdom. In doing so, I think it points out one of the strengths of the blog and why it is the centerpiece of the social media experience.

While this blog has organization and time management as its focus, for nine years, it has also served as a vehicle to communicate what is important in my life to anyone who cares to read about it. Those who know me and Davonia well, they know that our dogs are precious to us. Of the five Shelties who have been with us, four have been rescues. 

When this life ends for one of our pets, this blog has honored that faithful pet. If you read the tribute to Lucy in the last post and followed the links to read about Bonnie and Skipper, I think you will understand why I view the blog as the social media centerpiece. 

Sure, I can tell friends about these events on Facebook or Twitter. I can pin pictures of our pets on Pinterest or upload them to Instagram. Each of those platforms, however, pales in comparison to the depth of a blog post.

Sometimes a story needs more than 140 characters. Sometimes a story needs to fill the screen, and the next screen, and to be augmented with pictures at just the right places. Nothing does the job better than a blog.
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