Friday, March 01, 2013

Why Was "So God Made a Farmer" So Powerful?

Earlier this week, we looked at a Super Bowl commercial that probably missed the mark. Today's subject is one that tugged at our heartstrings, and turned out to be the most talked-about commercial of the day. The voice is unmistakeable...Paul Harvey. The message is unforgettable.

So God made a farmer...

On Nancy Duarte's blog, Paula Tesch authors a post arguing this ad was really a "presentation in disguise." The commercial includes no special effects. Instead, we hear a strong voice telling a great story, backed with great pictures.

I invite you to read the post entitled "The Most Talked About Super Bowl Commercial Was a Presentation in Disguise."

What makes a presentation powerful? One of my favorite TED Talks was given by Nancy Duarte. She outlines what makes a presentation compelling. She goes on to use Martin Luther King's "I Have a Dream" speech as an example. Here is that TED Talk:

Now that you have heard "So God make a farmer," what made it powerful for you?
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