Why the Principal Should Be a Blogger

This article is an "oldie but a goodie." It's one I wrote for  Principal magazine back in 2010. The article encourages principals to use blogs as a means of communication.

Because blogs have been around for a while, they don't generate the same buzz as some of the newer social media platforms. Make no mistake, the blog is at the center of one's social media life. It's the place on the Internet you own. It's the place where you can express yourself in as many or as few characters as you like.

Click here to read the article.

Is Your Phone Tree Outdated?

In the last post, we examined the value of using your voice mail's "temporary greeting" function to give callers accurate information as to when you are available. Far too many people record a greeting and then forget about it. A second common area of neglect is the telephone tree. Since the people who work  in a business day-to-day are not the ones who call in and hear what customers hear, they may miss information which is no longer accurate.

Change of Hours
Has your business changed its hours of operation? In particular, does your business change its hours during a particular season of the year?

The most common situation I run across, due to my connection with the education world, is school systems which are closed on Friday during the summers. They work extended hours Monday through Thursday and are closed Friday, realizing a cost savings in air conditioning and employee gasoline consumption, just to name a couple of advantages.

The problem becomes that the telephone tree, which was accurate from September through May, is now inaccurate from June through mid-August. Anyone who calls the school or school district on Friday hears a greeting which indicates today is business as usual, yet the person cannot get through to anyone. No matter what extension one selects, voice mail is the result. Leave a message early Friday morning, with the expectation of having the call returned later in the day, and you will be sadly disappointed.

Does your business change its hours during a particular season? If so, has your organization assigned one particular person to be responsible for updating that greeting? Do you even know how to update the greeting on that telephone tree? Typically, the focus is on setting up the tree when a new phone system is installed. Once the initial setup is complete, maintenance of it is forgotten.

When people call your business, do they hear a list of extensions which include people who haven't worked there for four years? Change of Personnel
When people call your business, do they hear a list of extensions which include people who haven't worked there for four years? Has your company reconfigured departments, yet no change has been made to the telephone tree? From your end, you are frustrated with people who keep calling your department when they clearly need to be talking to someone else. From their end, they did exactly what the outdated telephone tree prompted them to do.

When someone is hired or someone leaves the organization, who is responsible for updating that extension in the message customers will hear? What is the procedure for keeping that person updated on personnel changes?

Call Your Own Business
One of the best tips I received as a new school administrator was, "Call your own school." You then see how long the phone rings before someone answers and the manner in which the call is answered. In addition, you get a chance to work through your own telephone tree and see how accurate it is.

"Call your own school." Checklists are the Answer
We are busy people. We are often too busy to put in place the systems which will maintain our work. Simple checklists serve as the vehicle for identifying the tasks which must be done, by whom, and when, in order to keep the the system maintained.

What are the steps to be taken when someone is hired? For those who handle hiring, does the list of steps include informing the person who updates the voice mail extensions? What are the "to-dos" when someone leaves the organization? In addition to being sure you get their keys, does that list include notifying the person who will remove this person's extension from the telephone tree?

Do the hours of business change seasonally? If so, does a particular person have as a repeating task to update the greeting on the telephone tree? And, since changing that greeting involves a number of steps, is the list of steps readily available when it's time to update the tree?

The first question for some businesses will be, "Where is the manual explaining how to do all of this stuff, anyway?" My question is, "Who will be the one responsible for finding it or making the phone call to secure a new one from the company which installed your telephone system?"

Our technology needs to work for us. But for the technology to work, we must be serious about maintaining it.

In Case of Emergency, Reach for Your Blog

This blog post caught my eye. In times of emergency, communication is critical. Realize “emergency” is in the eye of the beholder. For the parent of a 3rd grader, a bus that is late coming back from a field trip constitutes an emergency is nobody has communicated that “all is well.”

In my final year as a principal, I started a blog as a communication tool with parents. The blog replaced the newsletter which accompanied report cards at the end of each grading period. The initial reason for starting the blog was a desire to deliver information in “real time.” What happened today was reported today rather than in a newsletter a month from now. But I quickly found blogging had advantages far beyond delivering the good news.

Anyone who has ever worked in a school setting knows that the one thing you can expect is the unexpected. Being able to broadcast good information instantly is your best way to prevent panic.

For the principal or central office administrator who is asking, “What good is a blog? Sounds to me like one more thing to do,” I would suggest reading the post which inspired the one you are reading now, “10 Ways to Use Your Blog to Manage a Crisis.”

After all, it’s not communication that is time-consuming. The clean-up work as a result of failure to communicate—now that’s the time-consuming part!

Friends

A couple of days ago, my Inbox contained what was without a doubt the nicest e-mail I had ever received. New e-mail came rolling in a few minutes ago, and now it's a tossup.

For many years, I've practiced and preached the value of technology as a tool for efficiency, a way to get the mundane done more quickly, and a way to create more time for the creative aspects of life.

Lately, I've realized more and more the power of technology to maintain relationships. Sometimes important thoughts need to be expressed in the moment or they become lost forever.

Yes, I wrote recently that e-mail starts fights, and I could tell you some stories from personal experience about the ruffled feathers that have been caused by misinterpreted e-mail. At the same time, e-mail, and Facebook, and blogs, and my newly-found friend Twitter also serve to keep us close when we can't be face-to-face.

Out of sight need not be out of mind.

A Look Ahead

What percentage of American homes have broadband? What percentage of us have a cell phone? What are the current trends and future challenges in the communications industry?

At this year's NECC, Link Hoewing, Vice President for Internet and Technology Policy at Verizon Communications provided some insight. His thoughts are here.

The Friday Memo

For those who may be interested in the kinds of information I included in the Friday Memo, I have posted a set on GoogleDocs. You can see that collection here.

A great deal of formatting was lost in the process of saving to GoogleDocs. Each issue of the Friday Memo consisted of a single page with a header at the top. The text appeared in two columns.

If you would like to see the a set for the year as it actually appeared, e-mail me, and I would be glad to send a pdf to you as an attachment.

An overheard conversation

One experience which we probably all share is being in a public place and having our attention drawn to a conversation too loud to ignore. This happened to me during a recent holiday as I stopped off between appointments to grab a bite of breakfast.

At the table next to me sat two mothers engaged in what was essentially a contest to see which could bad-mouth her child’s teacher the worst. The emotion and volume of their conversation made it hard for me or anyone else at the surrounding tables to tune them out. One particular point, however, got my attention.

“My son got a zero on an assignment,” one mother stated, “and I didn’t find out about it until 5 days later in the weekly folder.” She continued, “If my child makes a zero, I expect to know about it that day!” Her point was clear. Keeping her informed (and on an up-to-the-minute basis) was the responsibility, and total responsibility, of her son’s teacher.

It took every bit of self-control I could muster to keep from turning to her and saying:

“Excuse me, but I couldn’t help overhearing your conversation. I agree with you 100% that if your child makes a zero, you should find out about it that day. But I disagree with you on who should be the bearer of the news. That responsibility belongs to your child. It’s called sitting down around the dinner table and making a discussion of how the school day went part of the conversation. It’s called giving an 8-year old some 8-year-old responsibilities so that when he’s 30 he can hopefully take on some 30-year-old responsibilities. It’s called having some expectations in your household, and being honest with Mom ought to be one of them. Then when the weekly folder does come, if there are surprises in it (like that zero that he somehow forgot to mention), you hold Junior accountable.

“Your child’s teacher is not going to be with him 24-7 to give you an instant update on who he is with and what he is doing in the community. If the only information you are getting on what Junior is doing is from his teacher, you are going to be looking at far worse problems in the next several years than a zero on an assignment.”

As I continued with my meal, a battle was going on inside my head. Part of me was urging me to speak up. After all, there is a young man who needs to accept responsibility for reporting to Mom the bad news, and a teacher who deserves better than being the subject of this conversation in a public place. The other part of me was saying to just to be polite and eat. After all, it’s none of my business—or is it?

As we think back to our own childhood’s, we probably remember fondly the various responsibilities our parents gave to us and for which they held us accountable. Responsibility was a gift they gave to us, and we are better people for it. In this day of “instant everything,” it is so easy to leave the child out of the loop and remove responsibility altogether.

As the situation played itself out, I simply finished my breakfast and paid the check. As I walked out the door, I could not help having felt that by remaining quiet, I had become part of the problem.

To allow comments or not to allow comments…That’s the question

With apologies to Shakespeare, the decision about comment is one you will need to make as you establish your blog. In this pair of posts, we will examine the upside and downside of comments and then show you the mechanics of how to control comments in your blog.

Here are my thoughts on the upside and the downside of comments:
Upside:
1. Readers can give you feedback as to what they think about your post.
2. By adding their own ideas, the depth of meaning in your posts is enhanced.
3. Spirited debate can result.
4. Return visits may be encouraged because of the interest of the comments.

Downside:
1. One person with strong opinions may become a “thorn in your side.” You may take on the cyberspace version of a “heckler.”
2. If you feel the need to respond to those who leave comments, you are accepting a time commitment you could later regret.
3. You run the risk that someone may leave vulgar comments.
4. You run the risk that spammers can leave comments.

Controlling comments

When you log in to your blog, you will see a “Settings” tab. After clicking on it, you will see a “Comments” link. This link gives you access to the controls you can exert over comments.

Comments—Show or hide. If you readers to be able to leave to comments, choose “Show.” If not, click “Hide.”

Who can comment?—I would recommend that you select “Anyone.” You have other controls that will prohibit inappropriate comments. To limit comments only to those have their own Blogger blog would be a severe limitation on readers.

Enable comment moderation—I would recommend selecting “Yes” on this feature. A box will appear for you to put your e-mail address. When a reader submits a comment, that comment will be e-mailed to you for approval. If the comment is vulgar or consists of spam, you simply do not approve it. The disadvantage would be if you were going to be away from your computer for several days and comments would sit in your e-mail for some time waiting on approval.

Show word verification for comments—This tool is designed to keep spammers from posting to your blog. Readers will see a group of letters. In order to post, they would have to type the series of letters accurately. Word verification ensures that a real person is composing the comment. If you are using the “Comment Moderation” as discussed above, you would not need “Word Verification.”

Keeping Little Eyes Away from Inappropriate Material

People can take just about any good thing and find a bad way to use it—the telephone, the automobile, prescription medicines. The list could go on and on, and the Internet is a candidate for that list. This post and the next address the potential for someone reaching inappropriate material through a blog.

Sure, I realize that anyone sitting unsupervised at a computer and looking for inappropriate material will find it quickly without ever visiting my blog. I do, however, want to remove the possibility that by visiting my blog and clicking on link, a youngster could be seeing something he or she has no business seeing.

There are two points which have concerned me:

1. By far my biggest concern is the link at the top of Blogger blogs that says “Next Blog.” At first glance, it looks like a good feature. You can visit blog after blog you never knew existed, and you can find some real treasures. You can also find some real trash. You could be one click away from a blog featuring pornography, profanity, or hate speech.

2. A second concern is the graphic that says “I Power Blogger.” Clicking on this icon takes the reader to the Blogger site. While there, a person can create a blog or visit any number of random blogs. Again, the potential exists for the reader to click on a blog and reach inappropriate material.

You will notice neither of these objectionable items on this blog, the blog I use to communicate with parents (GrahamSchool.blogspot.com) or the blog I use to communicate with staff (GrahamStaff.blogspot.com). Two simple measures prevent someone reading your blog and being a couple of mouse clicks away from trouble. The next post gives step-by-step instructions on what I did to address these two concerns.

Removing the Navigation Bar and Blogger Icon

First, make a copy of the html code and save it:

1. Go to the Blogger homepage, log in, and click on your blog.
2. Click on the tab that says “Template.”
3. You are going to copy all of the html code and paste it in a Word document. To do this, click in the large box where the html code appears. Hold down the Ctrl code and hit the letter “A”. This will select all of the html code. Copy the text. Open a new Word document and paste. Save the document and minimize Word on the screen

Why do this? First of all, if you somehow mess up and want to start all over, you could go to this document and copy/paste it over the html code on your blog. Secondly, you can search for a piece of code easily in Word using the “find” command. You can get a good idea of how far down the page that piece of code, see what lines of code are close to it, etc.

Removing the Navigation Bar

1. Find the line of code that consists of the word "body" surrounded by the < > in the Word document you saved. Use the find command to search for. Be sure to surround the word “body” with the <> signs. See about how far down it falls in the code? See what other lines of code are near it.
2. Now, minimize Word again, so that you can see your blog again.
3. If your entire set of code of highlighted, click somewhere in the box to un-highlight it. (You would hate to hit one letter and delete every bit of the code.)
4. Scroll down until you find in your html code.
5. Just above the line that says , "body," you are going to type the word "noembed" Leave off the quotation marks. You will, however, enclose it with < > Just below that "body" line you are going to type "/noembed" Again, leave off the quotation marks but enclose it with < >
   
6. Would you like to see the results? Click the “Preview” button at the bottom of the page. The navigation bar should be gone.
7. Close the window so that you are again looking at your html code.
8. Click “Save Template Changes.”

Removing the Blogger icon

1. Basically, what you are going to do is highlight a delete one line of code. Just as before, pull up the Word document you created and use the “Find” command to locate "www.blogger.com" It appears one time. You will also see in that line of code the words "Powered by Blogger" and "bloggerbutton." You will highlight and delete the entire line.
2. Click “Preview” to see your results. Did it work?
3. Click “Save Template Changes.”
4. You will probably now see a message that says, “You must now republish your blog to see changes.” Click on the “Republish” button.

That’s it! I doubt the folks at Blogger would be happy about my doing this and even less happy about telling you about it. I am more concerned about being an accomplice to youngsters seeing stuff they shouldn’t than I am keeping folks happy.